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16 December 2005
IH&RA Annual Congress 2005 | Five Forces Shaping The Lodging Industry | Presentation by Peter Yesawich
 Presentation made at IH&RA 42nd Annual Congress | Beijing October 2005. Peter Yesawich is Chairman and CEO of Yesawich, Pepperdine, Brown & Russell (YPB&R), is recognized as one of America's foremost travel, tourism, and leisure industry marketers. He oversees America's most prominent marketing, advertising, and public relations agency in the travel and hospitality marketing industry. He is a frequent commentator on travel trends in national news outlets, including The New York Times, The Wall Street Journal, USA Today, The International Herald Tribune as well as national cable television and radio networks.
PETER C. YESAWICH is Chairman and Chief Executive Officer of Yesawich, Pepperdine, Brown & Russell, America's leading marketing, advertising and public relations agency serving travel, leisure and lifestyle clients. The agency represents clients in every category of the travel industry through seven offices across the United States and Europe. Yesawich is a frequent commentator on travel trends in such publications as The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, Time, Newsweek and Business Week, on the CNN, CNBC and MSNBC cable television networks, and on National Public Radio. He serves as a featured columnist in several industry trade publications and has authored numerous articles on marketing and advertising strategy in professional journals. Listed in Who's Who in America, Yesawich is the recipient of the World Travel Award from the American Association of Travel Editors, The Albert E. Koehl Award from the Hospitality Sales and Marketing Association International, and the Silver Medal from the American Advertising Federation. He is also a member of the HSMAI Hall of Fame, and former member of the board of directors of the Travel Industry Association of America. Yesawich attended both Cornell and Yale universities, and holds a doctorate in marketing and applied psychology.
YPB&R is a marketing, advertising and public relations agency that delivers extraordinary results for clients through proprietary consumer insights, surprising strategies, big ideas and bold creative executions. We build powerful service brands, with an unrivaled expertise in the travel and leisure industries.
IH&RA – the International Hotel & Restaurant Association – is the only global business organization representing the hospitality industry worldwide. Officially recognized by the United Nations, IH&RA monitors and lobbies all international agencies on behalf of this industry, estimated to comprise 300,000 hotels and 8 million restaurants, employ 60 million people and contribute 950 billion USD annually to the global economy. The IH&RA is run on a not-for-profit basis with a team led by a Chief Executive. It is governed by a General Assembly and a Board of Directors.
ORGANIZATION
 International Hotel & Restaurant Association (IH&RA)
http://www.ih-ra.com
Rue de Montbrillant 87
Geneva, 1202
Switzerland
Phone: +41 (0)22 734 80 41
Fax: +41 (0)22 734 80 56
Email: info@ih-ra.ch
RECENT NEWS
Monday 31 August 2009 | The International Hotel & Restaurant Association (IH&RA) announces the launch of its Emeraude Hotelier certification, recognizing hotels that successfully implement the stipulated guidelines to enhance sustainable tourism.
Tuesday 18 August 2009 | IH&RA President Dr. Ghassan AIDI was named an honorary citizen of Bulgaria at the Velingrad Spa Capital of the Balkans on 8 July 2009. In his speech, Dr. AIDI stated that Bulgaria should strive to become a quality destination by applying the European standards of hospitality.
Tuesday 11 August 2009 | The International Hotel & Restaurant Association announces that its 47th Annual Congress will be held between the 18th and 20th of January 2010, at the Continental Hotel in Belgrade, Serbia. With the start of the new decade, IH&RA will host an event that highlights the future of the hospitality industry.
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