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22 February 2010
Examples of How Hotels Are Using Social Media | A Guide for Getting Started How Are Hotels Embracing? | Examples of How to Begin Engaging By Leora H Lanz, Barbara Fischhof and Rebecca Lee. In this burgeoning digital world where we need to make “connections” more than “impressions” – and more, if not most, of our guests are communicating with friends, family and colleagues online – social media channels are changing the way we do business and forever altering how we attract and retain a loyal base. Now, with the evolution of platforms such as LinkedIn, Facebook, Twitter, Flickr and YouTube, we have the opportunity for unprecedented access to guests.
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RECENT NEWS
Monday 26 July 2010 | With the increasingly dominant role of technology, methods for making travel plans have changed dramatically over the past decade. It is now possible to book a flight, rent a car and reserve a hotel room -- all while sitting in a movie theater or even in a car wash.
Monday 26 July 2010 | While voluntourism is not new, it appears to be at a product life-cycle stage where it can transition from a marginal offering to a mainstream travel market alternative, whether as the “main event” or to be incorporated in small doses in trips with other objectives (corporate meetings, family vacations, etc.).
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