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22 February 2010 STR reports US hotel performance for week ending 13 February 2010 The U.S. hotel industry reported decreases in all three key measurements during the week of 7-13 February 2010, according to data from STR. In year-over-year measurements, the industry’s occupancy ended the week with a 2.3-percent decrease to 53.7 percent. Average daily rate dropped 4.7 percent to finish the week at US$97.12. Revenue per available room for the week fell 6.9 percent to finish at US$52.19. Among the Chain Scale segments, the Luxury segment reported the largest occupancy increase, up 3.3 percent to 63.2 percent, followed by the Upper Upscale segment (+0.5 percent to 64.4 percent) and the Upscale segment (+0.4 percent to 62.8 percent). Among the Top 25 Markets, Dallas, Texas, ended the week with the largest occupancy increase, jumping 17.0 percent to 61.2 percent. Three other markets posted occupancy increases of 10 percent or more: Denver, Colorado (+11.4 percent to 56.8 percent); Miami-Hialeah, Florida (+11.3 percent to 82.1 percent); and New Orleans, Louisiana (+10.8 percent to 70.8 percent). Norfolk-Virginia Beach, Virginia, experienced the largest occupancy decline, falling 13.1 percent to 40.0 percent, followed by Washington, D.C., with an 11.0-percent decrease to 52.8 percent. New Orleans led the ADR increases, rising 7.2 percent to US$137.32, followed by Miami-Hialeah (+6.3 percent to US$214.02) and Dallas (+3.6 percent to US$97.57). Dallas posted the largest RevPAR increase, rising 21.2 percent to US$59.67, followed by New Orleans with an 18.8-percent increase to US$97.23. Washington, D.C., which was pummeled by a winter storm early in the week, reported the largest decreases in ADR and RevPAR. The market’s ADR dropped 20.2 percent to US$116.09 and RevPAR fell 28.9 percent to US$61.30. U.S. hotel performance for the week ending 13 February 2010 The U.S. hotel industry reported decreases in all three key measurements during the week of 7-13 February 2010, according to data from STR. In year-over-year measurements, the industry's occupancy en... Adobe PDF Document (Download Acrobat Reader) File Size: 24 Kb - Monday, 22 February 2010 Smith Travel Research is an AH&LA Allied Member Click here for more information about Smith Travel Research ORGANIZATION Smith Travel Research http://www.strglobal.com 735 E. Main St. USA - Hendersonville, TN 37075 Phone: (615) 824-8664 Fax: (615) 824-3848 RECENT NEWS STR: Canada hotel results week ending 17 July Friday 23 July 2010 | The Canadian hotel industry reported positive results in the three key performance measurements during the week of 11-17 July 2010, according to data released by STR. In year-over-year measurements, the Canadian hotel industry’s occupancy increased 6.6 percent to 72.8 percent. Average daily rate ended the week up 3.1 percent to CAD$132.42. HIP’s Business Expansion Probability Remains 100 Percent Friday 23 July 2010 | The Hotel Industry Pulse Index went up 2.2 percent during June after edging up 0.4 percent during May, according to economic research firm e-forecasting.com in conjunction with STR. STR Reports First-half 2010 Results Thursday 22 July 2010 | The U.S. hotel industry reported mixed results in the three key performance metrics for the first half of 2010 in year-over-year measurements, according to data from STR. The industry's occupancy was up 4.4 percent to 56.4 percent, average daily rate fell 2.0 percent to US$97.18, and revenue per available room increased 2.3 percent to US$54.80. All Articles from Smith Travel Research

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