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NEWS ARTICLE
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16 March 2010


10 Travel Innovation Trends for 2010 | PhoCusWright FYI

PhoCusWright Inc.

It is not enough to rely on existing technologies and legacy systems. In this turbulent economic environment, you must harness the power of innovation to find competitive edge and profitability. The long road to recovery in 2010 and beyond will be paved with the remnants of old inefficient processes. Truly innovative companies, small and large, startup and existing, will find success in today's complex travel market.

PhoCusWright's analysts and authors of the newly rebranded PhoCusWright Innovation Edition have identified ten game changing innovations that will forever alter the way consumers search, shop and buy travel. Download descriptions of each trend free at www.phocuswright.com.

10 Travel Innovation Trends for 2010

  1. Alternate Distribution Systems: The Next Round of Attack on GDSs
  2. Mobile: Going Where No Platform Has Gone Before
  3. Communicating Anywhere: The Twitter Effect
  4. Merchandising Simplified Through Offer-Optimizer Technology
  5. New Technologies Improve Web Presence
  6. Social Media Monitoring Supersedes Reputation Management
  7. Social Media and Location-Based Services Converge
  8. Travel Information: Anytime, Anyhow
  9. Cross-Channel and Viral Marketing: A Brave New World
  10. Emerging Computer Capabilities Catapult Business Opportunities

For descriptions of each trend, download the free publication preview. Purchase the full version, Travel Innovation and Technology Trends: 2010 and Beyond online (US$500). This complete version is included in The PhoCusWright Innovation Edition.

PhoCusWright Announces The Innovation Edition | To address important changes in the way the travel industry is driven by new ideas, PhoCusWright has renamed and rebranded The Technology Edition. The PhoCusWright Innovation Edition focuses on new ways companies leverage technologies to do business. The Innovation Edition delivers groundbreaking research, analysis and commentary on the most impactful changes in the travel marketplace: the products and solutions that are driving innovation in travel today and in the future. Learn more at www.phocuswright.com or sign up for the free Trial Edition.

ORGANIZATION
Hospitality NetPhoCusWright, Inc.
http://www.phocuswright.com/
1 Route 37 East, Suite 200
USA - Sherman, CT 06784-1430
Phone: +1 860 350-4084
Fax: +1 860 354-3112
Email: info@phocuswright.com

RECENT NEWS
Thursday 1 July 2010 | Consumer behavior during the all-important purchase phase is what most travel companies aspire to influence. Online booking has become the norm, yet many travelers choose to book some of their travel offline, and give a variety of reasons for doing so. According to PhoCusWright's Consumer Travel Report Second Edition, the top reason U.S.
Friday 4 June 2010 | No one expected 2009 to be a banner year for travel, and as expected, consumer spending overall endured a tremendous amount of strain. According to PhoCusWright's Consumer Travel Report Second Edition (a Global Edition publication), there was an 11% decline in the incidence of leisure travel purchasers in 2009 compared to 2008.
Wednesday 19 May 2010 | As U.S. travelers look ahead to the second half of 2010 and beyond, the general sentiment is clearly more positive than it was in 2009. Recovery has technically begun; but most travel companies still are not feeling much relief.

All Articles from PhoCusWright, Inc.



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