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9 September 2009
New VTV Episode: VIDEO - Visual Content Decisions - What? How Much? Why?
 VFM Leonardo, the leader in online visual content distribution for hotels, has launched a new episode of VTV - Visual Content Decisions - What? How Much? Why? featuring David Attardi, Director of E-Commerce, B.F. Saul. In this episode, David discusses the importance of visual content as part of any hotel’s coordinated media front.
Having consistent visual content (especially short, segmented video) that is relevant to your target guests in all of the right places online is the best way to tell your story and motivate them to book your hotel. David also shares a scenario in which not having a video of your hotel available on YouTube could eliminate it from being considered at all!
Tune in for Next Week’s Episode
The New Luxury - Merchandise, Don't Sell
Bonnie Knutson, Professor at the Michigan State University School of Hospitality Business
September 14th, 2009
Subscribe to VTV »
What is VTV? | VTV is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order to help you extract more value from your hotel’s presence on the Internet. Go to VTV.
About VFM Leonardo | VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo’s VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at www.twitter.com/VFMLeonardo. CONTACT
Julie Vieth
Communications Specialist
Phone: 416.263.5446
Email: julie.vieth@vfmleonardo.com
ORGANIZATION
 VFM Leonardo Inc.
http://www.vfmleonardo.com
111 Peter Street | 5th Floor
Toronto, ON, M5V 2H1
Canada
Phone: 416-593-6634
Fax: 416-593-7572
Email: info@vfmleonardo.com
RECENT NEWS
Wednesday 11 August 2010 | VFM Leonardo, Inc. has just released the results of its first Hotel E-Business Survey which was conducted from March 1, 2010 through April 30, 2010.
Friday 30 July 2010 | VFM Leonardo today launched a new video interview on VTV Channel called How to Increase Booking Ratios. Online consumers have many more options and are much more demanding today than they were three or even two years ago.
Wednesday 28 July 2010 | Sol Meliá, the third largest chain in Europe, and VFM Leonardo, the leader in online visual content distribution for hotels, today announced that they will be working together to strengthen the online visual presentation of Sol Meliá's hotels through enhanced photo distribution and online merchandising.
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