AH&LA - KNOWLEDGE BASE
From hotel properties to students, we have a membership for you!

NEWS ARTICLE
contents brought to you by Hsyndicate

23 June 2009 STR reports U.S. performance for May 2009 The U.S. hotel industry posted declines in all three key performance measurements during May, according to data from STR In year-over-year measurements, the industry’s occupancy fell 11.8 percent to end the month at 55.7 percent. Average daily rate dropped 9.8 percent to finish the month at US$97.03. Revenue per available room for the month decreased 20.4 percent to finish at US$54.05. “Again in May, industry results were disappointing as they continued the downward spiral seen each month so far this year,” said Mark Lomanno, president of STR. “While demand has not gotten any worse over the past several months, we are becoming increasingly alarmed at the accelerating decline in average room rates. Despite the dismal results throughout the first half of the year, we continue to expect to see better numbers this summer, at least compared to the dreary results to date.” Highlights from the Top 25 Markets include: None of the Top 25 Markets reported increases in any of the three metrics. Oahu Island, Hawaii, was the only market to report an occupancy decrease of less than 5 percent, falling 4.9 percent to 69.2 percent. Detroit, Michigan, led the occupancy decreases, falling 20.2 percent to 46.7 percent. Other markets to report occupancy decreases of 15 percent or more include: New Orleans, Louisiana (-16.8 percent to 57.0 percent); Houston, Texas (-15.7 percent to 57.0 percent); Chicago, Illinois (-15.6 percent to 59.0 percent); Phoenix, Arizona (-15.5 percent to 49.5 percent); Dallas, Texas (-15.0 percent to 49.1 percent). Nashville, Tennessee, reported the smallest ADR decrease, dropping 4.1 percent to US$90.69. New York, New York, was the only market to report a drop in ADR of more than 20 percent, falling 29.4 percent to US$201.13. Norfolk-Virginia Beach, Virginia, reported a 13.6-percent decrease in RevPAR to US$48.11, the smallest among the Top 25 Markets. Six markets reported RevPAR decreases of more than 25 percent: New York (-35.7 percent to US$159.82); Chicago (-29.5 percent to US$70.38); Phoenix (-28.6 percent to US$48.41); Detroit (-27.9 percent to US$36.72); New Orleans (-27.2 percent to US$63.19); and San Diego, California (-26.1 percent to US$77.49). About STR & STR Global: For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 37,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com or www.HotelNewsNow.com. U.S. performance for May 2009 | STR The U.S. hotel industry posted declines in all three key performance measurements during May, according to data from STR. In year-over-year measurements, the industry’s occupancy fell 11.8 percent to... Adobe PDF Document (Download Acrobat Reader) File Size: 20 Kb - Tuesday, 23 June 2009 Smith Travel Research is an AH&LA Allied Member Click here for more information about Smith Travel Research ORGANIZATION Smith Travel Research http://www.strglobal.com 735 E. Main St. USA - Hendersonville, TN 37075 Phone: (615) 824-8664 Fax: (615) 824-3848 RECENT NEWS A Closer look at Hotel Data Conference Sessions Thursday 29 July 2010 | With one week remaining before the start of the 2010 Hotel Data Conference presented by Gaylord Hotels, STR reveals more in-depth looks at some of the sessions to be held during the two-day event at the Loews Vanderbilt Hotel. The Hotel Data Conference is scheduled for August 4-5, 2010. STR: Canada hotel results week ending 17 July Friday 23 July 2010 | The Canadian hotel industry reported positive results in the three key performance measurements during the week of 11-17 July 2010, according to data released by STR. In year-over-year measurements, the Canadian hotel industry’s occupancy increased 6.6 percent to 72.8 percent. Average daily rate ended the week up 3.1 percent to CAD$132.42. HIP’s Business Expansion Probability Remains 100 Percent Friday 23 July 2010 | The Hotel Industry Pulse Index went up 2.2 percent during June after edging up 0.4 percent during May, according to economic research firm e-forecasting.com in conjunction with STR. All Articles from Smith Travel Research

More News

All Latest News

Finance News

Technology News

Sales & Marketing News

Consultant Reports

Multimedia