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16 January 2009 STR reports U.S. hotel performance for the week ending 10 January 2009 HENDERSONVILLE, Tennessee—The U.S. hotel industry experienced declines in all three key performance measurements, including double-digit drops in occupancy and revenue per available room, during the week of 4-10 January 2009, according to data from STR. Occupancy fell 16.9 percent from the comparable period a year ago to finish the week at 42.2 percent (50.9 percent in 2008). RevPAR dropped 22.9 percent to end at US$41.50 (US$53.82 in 2008). While not in the double-digit range, average daily rate experienced a decline as well, falling 7.2 percent to US$98.25 (US$105.83 in 2008). The performances of the chain-scale segments mirrored the industry averages—none posted increases in any of the three key performance metrics compared to the same period last year: Luxury segment: occupancy -24.4 percent (46.9 percent); ADR -8.9 percent (US$254.51); RevPAR -31.1 percent (US$119.44). Upper Upscale segment: occupancy -20.8 percent (47.8 percent); ADR -8.6 percent (US$147.74); RevPAR -27.6 percent (US$70.67). Upscale segment: occupancy -22.0 percent (45.4 percent); ADR -7.5 percent (US$112.53); RevPAR -27.8 percent (US$51.10). Midscale with Food and Beverage segment: occupancy -17.0 percent (37.1 percent); ADR -3.1 percent (US$79.33); RevPAR -19.5 percent (US$29.40). Midscale without Food and Beverage segment: occupancy -18.5 percent (42.5 percent); ADR -3.1 percent (US$84.00); RevPAR -21.0 percent (US$35.66). Economy segment: occupancy -10.3 percent (39.5 percent); ADR -1.7 percent (US$50.49); RevPAR -11.8 percent (US$19.95). Independents segment: occupancy -15.4 percent (41.8 percent); ADR -7.0 percent (US$96.49); RevPAR -21.3 percent (US$40.36). Among Top 25 Markets, all but two experienced decreases in each of the three key performance metrics. Miami-Hialeah, Florida and Norfolk-Virginia Beach, Virginia, experienced near-flat gains in occupancy (+0.9 percent and +0.3 percent, respectively). New Orleans, Louisiana, posted the biggest occupancy decline, from 61.1 percent in the comparable week in 2008 to 43.3 percent in 2009 (-29.2 percent). About STR & STR Global: For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com. STR reports U.S. hotel performance for the week ending 20 December 2008 The U.S. hotel industry experienced declines in all three key performance measurements, including double-digit drops in occupancy and revenue per available room, during the week of 4-10 January 2009,... Adobe PDF Document (Download Acrobat Reader) File Size: 19 Kb - Friday, 16 January 2009 Smith Travel Research is an AH&LA Allied Member Click here for more information about Smith Travel Research CONTACT Jeff Higley (STR) VP, Digital Media & Communications Phone: +1 (615) 824-8664 ext. 3318 Email: jeff@str.com ORGANIZATION Smith Travel Research http://www.strglobal.com 735 E. Main St. USA - Hendersonville, TN 37075 Phone: (615) 824-8664 Fax: (615) 824-3848 RECENT NEWS STR: US results for week ending 27 February Monday 8 March 2010 | In year-over-year measurements, the industry’s occupancy ended the week with a 2.5-percent increase to 55.3 percent. Average daily rate dropped 4.7 percent to finish the week at US$96.06. Revenue per available room for the week fell 2.3 percent to finish at US$53.15. STR reports US performance for week ending 20 February 2010 Monday 1 March 2010 | The U.S. hotel industry reported mixed results in the three key measurements during the week of 14-20 February 2010, according to data from STR. In year-over-year measurements, the industry’s occupancy ended the week with a 2.4-percent increase to 55.4 percent. Average daily rate dropped 4.4 percent to finish the week at US$95.81. STR reports US hotel performance for January 2010 Wednesday 24 February 2010 | The U.S. hotel industry posted declines in all three key performance measurements during January 2010, according to data from STR. In year-over-year measurements, the industry’s occupancy ended the month virtually flat with a 0.4-percent decrease to 45.1 percent. Average daily rate dropped 7.1 percent to finish the month at US$93.93. All Articles from Smith Travel Research

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