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NEWS ARTICLE
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27 November 2007


Softbrands Combines Epitome And Karyon To Fuel The Rapid Growth Of Grandstay Hospitality, Llc

Minneapolis, Minn | SoftBrands, Inc. (AMEX: SBN), a global supplier of enterprise application software, today announced that GrandStay Hospitality, LLC, the parent company of GrandStay Residential Suite Hotels, has selected SoftBrands’ Epitome property management system (PMS) and Karyon Distribution Service for its newest hotel in Apple Valley, Minn.

SoftBrands enterprise solutions will enable GrandStay Residential Suite Hotels to expand their operations while leveraging their current investment in technology. SoftBrands Epitome PMS will allow GrandStay Residential Suite Hotels to consolidate and share guest information across multiple properties while enhancing its ability to provide superior service to guests. A significant factor in selecting SoftBrands was the ability for GrandStay Residential Suite Hotels to increase the number of properties without excessive overhead and technology costs.

Combined with Karyon Distribution Services, GrandStay Residential Suite Hotels has the ability to consolidate rate management for all of its properties using Karyon’s Web Booking Engine, as well as manage the GDS and IDS channels. Using the competitive intelligence tool GrandStay can position itself as a competitive offering in each of its markets.

Rodney Lindquist, chief executive officer, GrandStay Hospitality, LLC, said, “After an extensive evaluation of currently available systems and our future growth plans, we selected SoftBrands as our preferred provider. SoftBrands’ progressive technology, excellent support and dedication to the hospitality industry demonstrated the confidence we required to build a successful business partnership. The Epitome solution allows us to use the latest platform-independent technology and provide complete flexibility in deployment, which is critical to our franchisee multiple-property environment, and reduces the cost of operation with superior performance.”

“SoftBrands is excited about the long term relationship we have established with GrandStay Hospitality. The GrandStay Residential Suite Hotels offer excellent value to guests, and an affordable opportunity for franchisees. With the .Net platform, GrandStay can offer state-of-the-art technology that can grow with Grandstay as they expand their business, at an affordable investment,” said Jo Masters, vice president and general manager, SoftBrands Hospitality, Americas.


About GrandStay Hospitality, LLC.
GrandStay Residential Suite Hotels strive for excellence with every guest on every visit and in every suite, because they want to welcome guests back to a comfortable "home away from home" experience. GrandStay Residential Suite Hotels continually do their best to be a positive leader in the hospitality industry, seeking improvement, innovation, and the highest level of competency.

About SoftBrands Hospitality
SoftBrands Hospitality provides central reservation, property management and business intelligence software that can be centrally managed to support many properties within a hotel chain, as well as less complex offerings that can be installed on site at an independent hotel. SoftBrands distribution service, Karyon, allows hotels to easily manage rates and inventory availability across all four Global Distribution Systems and many other online sources of demand. SoftBrands is committed to the hospitality industry, and is an active member of OpenTravel Alliance, HTNG, HSMAI, HFTP, HEDNA, AH&LA, AAHOA, NBTA & PHMA.

About SoftBrands
SoftBrands, Inc. is a leader in providing software solutions for businesses in the manufacturing and hospitality industries worldwide. The company has established a global infrastructure for distribution, development and support of enterprise software, and has approximately 5,000 customers in more than 100 countries actively using its manufacturing and hospitality products. SoftBrands, which has approximately 800 employees, is headquartered in Minneapolis, Minn., with branch offices in Europe, India, Asia, Australia and Africa. Additional information can be found at www.softbrands.com

CONTACT
Christina Lanier (SoftBrands)
Public Relations Director, Hospitality
United States - Phone: +1 813.949.4153
Email: christina.lanier@softbrands.com

ORGANIZATION
Hospitality NetSoftBrands Hospitality Solutions
http://hospitality.softbrands.com/
Two Meridian Crossings | Suite 800
USA - Minneapolis, MN 55423
Phone: +1 612 851 1500
Fax: +1 612 851 1560
Email: hosp.us@softbrands.com

RECENT NEWS
Thursday 25 June 2009 | SoftBrands, Inc. (NYSE Amex: SBN), a global supplier of enterprise application software, announced the launch of a custom developed integration platform for the company's property management systems and EZYield's full suite of automated distribution and reservation solutions.
Wednesday 24 June 2009 | SoftBrands, Inc. (NYSE Amex: SBN), a global supplier of enterprise application software, is announcing new products, partnerships and customer initiatives while attending the 2009 HITEC show, the world's largest hospitality technology conference.

All Articles from SoftBrands Hospitality Solutions



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