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NEWS ARTICLE
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23 July 2010


STR: Canada hotel results week ending 17 July

Smith Travel Research

HENDERSONVILLE, Tennessee -- The Canadian hotel industry reported positive results in the three key performance measurements during the week of 11-17 July 2010, according to data released by STR.

In year-over-year measurements, the Canadian hotel industry’s occupancy increased 6.6 percent to 72.8 percent. Average daily rate ended the week up 3.1 percent to CAD$132.42. Revenue per available room for the week rose 9.9 percent to CAD$96.39.

Newfoundland reported the largest occupancy increase, rising 15.7 percent to 91.2 percent, followed by Alberta with a 12.2-percent increase to 72.8 percent. Two provinces posted occupancy decreases: Manitoba (-1.6 percent to 74.8 percent) and Nova Scotia (-0.9 percent to 78.9 percent).

Two provinces experienced double-digit ADR increases: Alberta (+11.3 percent to CAD$157.92) and Newfoundland (+11.1 percent to CAD$142.53). Nova Scotia reported the largest ADR decrease, falling 8.0 percent to CAD$124.87.

Newfoundland jumped 28.7 percent in RevPAR to CAD$130.02, reporting the largest increase in that metric. Alberta followed with a 24.9-percent increase to CAD$115.04. Nova Scotia ended the week with the largest RevPAR decrease, falling 8.8 percent to CAD$98.50.

About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.


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CONTACT
Jeff Higley (STR)
VP, Digital Media & Communications
Phone: +1 (615) 824-8664 ext. 3318
Email: jeff@str.com

ORGANIZATION
Hospitality NetSmith Travel Research
http://www.strglobal.com
735 E. Main St.
USA - Hendersonville, TN 37075
Phone: (615) 824-8664
Fax: (615) 824-3848

RECENT NEWS
Monday 6 September 2010 | In year-over-year measurements, the industry's occupancy increased 10.6 percent to 60.1 percent. Average daily rate rose 2.4 percent to US$96.50. Revenue per available room increased 13.2 percent to US$57.98.
Friday 3 September 2010 | The U.S. Hotel Industry Leading Indicator, or HIL, increased 0.2 percent during July after going down 0.5 percent during June, according to research firm e-forecasting.com in conjunction with Smith Travel Research.
Monday 30 August 2010 | The U.S. hotel industry reported increases in all three key performance measurements during the week of 15-21 August 2010, according to data from STR. In year-over-year measurements, the industry’s occupancy increased 8.2 percent to 65.3 percent. Average daily rate rose 1.5 percent to US$97.32.

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