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 AH&LA - KNOWLEDGE BASE
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6 July 2010
Extended-stay Hotels: Going Up Market, And Looking Abroad
 Extended-stay hotels are demonstrating resilience in a recession and continue to attract developer interest in the US – but the biggest opportunities are elsewhere, says MARK SKINNER, Partner in the Atlanta-based HIGHLAND GROUP. The demand side of the equation: Demand for extended-stay hotels started to fall in the fourth quarter of 2008 and the decline accelerated into 2009. Demand declined 3.6 % for the first half of 2009 compared to the same period in 2008. However, this compares favorably to the corresponding 8 % overall decline in hotel demand.
 About The Hotel Yearbook: The Hotel Yearbook is a uniquely forward-looking annual publication. Each year, dozens of CEOs and other senior executives from the hotel industry worldwide, as well as leading analysts and observers, use this platform to share their expectations for the coming twelve months. Each of the 70+ contributors looks specifically at his or her area of expertise, describing the likely developments for the year ahead. As a whole, The Hotel Yearbook thus offers readers a comprehensive overview of the trends and factors that will have an impact on the performance of the hotel business in the year to come – as perceived by the industry’s leaders themselves. For more information visit www.hotel-yearbook.com.
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 Hotel Yearbook
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Tuesday 6 July 2010 | What’s the outlook for hotel spa development in 2010 ? MIA KYRICOS, Director of Global Spa Brands & Programming for STARWOOD HOTELS & RESORTS WORLDWIDE, Inc., gives us her take via that tried and true standby, a S.W.O.T. analysis.
Tuesday 6 July 2010 | IAN SCARTH, Professor at the ECOLE HOTELIERE DE LAUSANNE, reminds hoteliers that even though innovation is critical to success, it pays to remember that not every hotel guest wants to be faced with the latest high-tech gizmos. Striking the right balance is the key.
Tuesday 6 July 2010 | Extended-stay hotels are demonstrating resilience in a recession and continue to attract developer interest in the US – but the biggest opportunities are elsewhere, says MARK SKINNER, Partner in the Atlanta-based HIGHLAND GROUP.
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