Grand Velas Riviera Maya Revamp Website
The Grand Velas Riviera Maya is a Luxury All-Suite and Spa Resort located in Riviera Maya, Mexico. Due to the economic recession and guests cutting back on their travels, the resort's room bookings had dropped significantly. The resort needed a way to reinvent their online marketing strategy to stay ahead of the economy and stay competitive. Milestone suggested revamping the resort's website to incorporate Web 2.0 conversion tools including online videos and photos, social networks, customer generated reviews, blog, etc.
Results:
The website revamp/redesign was a huge success and accomplished all the key goals set for the website. In the first month after the site went live, the resort saw a 63% increase in direct online bookings compared to the previous month despite the adverse economy. Today, as the economy improves, the resort is seeing a continuous increase in online reservations with the website generating a monthly average of 3500% Return on Investments (ROI).
Why perform a website revamp::
Google and all other major search engines continuously change their algorithms to determine site relevancy and how to rank them on search engine results pages (SERPs). To ensure search engine crawlability, it is recommended for hotels to consider updating their website's algorithms every 2 - 3 years. Furthermore, hotels should also review their online marketing plans and see what other strategies can be taken into consideration to enhance the hotel's online performance and increase overall revenue for the hotel.
What Did Milestone Do?
For Grand Velas Riviera Maya, Milestone performed the following steps:
- Update the website's algorithms to ensure crawlability and increase rank on SERPs (Search Engine Results Page)
- Refresh the website's design, content, and meta-tags to enhance its search engine optimization and drive revenue
- Promote the resort as a premier luxury resort located on the tropical shores of Mexico's Riviera Maya
- Created a destination blog to increase online customer interaction and promote the resort as the expert in the Riviera Maya market
- Incorporate several Web2.0 features to stay ahead of the growing online trends. Such features include a mobile site, customer reviews module, optimized online videos and photos, social networking, and more.
To learn more about online coupons, contact Milestone at (888)350-8396, or email: sales@milestoneinternet.com.
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