AH&LA - KNOWLEDGE BASE
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MARKET REPORTS
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	European Hotel Transactions 2009 - An Age of Austerity Wednesday 3 March 2010 | How does investment activity in 2009 compare to that of previous years? What about distressed sales? Who was still able to buy or sell? How did Europe's main transaction markets fare? What to expect in 2010.
	STR reports US performance for week ending 20 February 2010 Monday 1 March 2010 | The U.S. hotel industry reported mixed results in the three key measurements during the week of 14-20 February 2010, according to data from STR. In year-over-year measurements, the industry’s occupancy ended the week with a 2.4-percent increase to 55.4 percent. Average daily rate dropped 4.4 percent to finish the week at US$95.81.
	HVS EMEA Hospitality Newsletter – Week Ending 26 February 2010 Monday 1 March 2010 |
	An Outsider’s View Inside a Hotel’s Marketing Department: It’s Still About Rate and Customers, but the Tools Have Changed | By Leora H Lanz and Eydie Shapiro Monday 1 March 2010 | To be a director of marketing in a hotel today is far more overwhelming than it was even two years ago. Marketing challenges still include rate and attracting customers, but the tools have changed.
	STR reports US hotel performance for January 2010 Wednesday 24 February 2010 | The U.S. hotel industry posted declines in all three key performance measurements during January 2010, according to data from STR. In year-over-year measurements, the industry’s occupancy ended the month virtually flat with a 0.4-percent decrease to 45.1 percent. Average daily rate dropped 7.1 percent to finish the month at US$93.93.
	HVS EMEA Hospitality Newsletter – Week Ending 19 February 2010 Monday 22 February 2010 | Two UK Transactions | A New Novotel For Russia | SACO Doubles Up In London | Interval International In Ireland | Hawthorn Blooms In Africa | InterContinental Hotels Group's 2009 Full-Year Performance | Millennium & Copthorne's 2009 Full-Year Results | The International Hotel Investment Forum 2010
	Examples of How Hotels Are Using Social Media | A Guide for Getting Started :: How Are Hotels Embracing? | Examples of How to Begin Engaging Monday 22 February 2010 | By Leora H Lanz, Barbara Fischhof and Rebecca Lee.
	Hotels in MENA: How Much Can You Invest? | By Nehme Ayoub and Hala Matar Choufany Monday 22 February 2010 | We attempt to provide a guideline of “maximum supportable hotel investments” across Middle East and North Africa, reflecting current hotel market dynamics for the cities addressed.
	STR reports US hotel performance for week ending 13 February 2010 Monday 22 February 2010 | The U.S. hotel industry reported decreases in all three key measurements during the week of 7-13 February 2010, according to data from STR. In year-over-year measurements, the industry’s occupancy ended the week with a 2.3-percent decrease to 53.7 percent. Average daily rate dropped 4.7 percent to finish the week at US$97.12.
	STR Global releases European outlook | Europe’s big thaw? Friday 19 February 2010 | The current year for the European hotel trade is likely to be one of recovery rather than growth, predicts STR Global, the leading provider of market information to the global hotel industry.

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