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Latest Market Report
European hotels on the up | Deloitte Reports

Recent analysis by Deloitte has found that recovery in European hotel performance is on the horizon. Demand has experienced an upturn since October 2009, before pushing into positive territory in December 2009 - up 4.2 percent. STR Global results for January 2010 also show a healthy 3.3 percent increase in the region against January 2009.
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Latest Column
6 Reasons your Hotel Can No Longer Not Afford to Participate in Social Media Marketing Social Media increases Bookings for Your Hotel

More than 700,000 local businesses have active Pages on Facebook. Social media can have a dramatic impact on your brand's reputation. 34% post opinions about products and brands on their blog and 36% think more positively about companies that have blogs. (And Blogs are simply a small piece of the Social Media puzzle.) Here are 6 Reasons Your Hotel Cannot Afford to NOT be involved In Social Media Efforts... Read more...
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