AH&LA - KNOWLEDGE BASE
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Latest Market Report

French Hotel Industry Performances | July 2010
A sunny summer for the 4 and 3 star segments

In July, hotels in Paris, regional France and the Côte d’Azur demonstrated similar RevPAR tendencies: an increase of over 10% for 4 star hotels, a more modest progression for 3 star hotels and a stagnation for 2 star hotels. More luxurious establishments benefited from the return of overseas guests, whilst budget, 1 and 2 star hotels were more heavily influenced by the behavior of the domestic market – increasingly watchful of accommodation expenses, with alternative lodging solutions often being favored.
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Latest Column

The Problem With Marketing | By Conor Kenny

To quote a famous fellow Irishman (he’s famous, I’m Irish) George Bernard Shaw, playwright, once said; “The single biggest problem in communication is the illusion that it has taken place.” Marketing has never been so necessary. A changed landscape means the need for a new plan, a new marketing plan.
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Upcoming Event

HSMAI's Affordable Meetings® National 2010
8 - 9 September 2010

Walter E. Washington Convention Center
United States - Washington , DC

HSMAI's Affordable Meetings® National is the ideal forum where planners, properties and suppliers come together to do business – attracting motivated planners from all sectors of the industry who attend looking for quality resources to enhance their meetings and events. Attendees represent corporate, association and independent sectors, government, non-profit, education, religious and medical/healthcare organizations, trade show management and the military.
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